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A plan for a new market, and a website to test it

We research the new market, write your positioning and launch plan, and build a lead‑capture website that records where each inquiry came from. After launch, you get a readout of what the inquiries show and a recommended next step.

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From $10,000

See pricing for Market Entry

The questions a new market raises, and how we answer them

Taking a product to a new region, industry, or type of customer starts with the same questions: who buys there, what they use today, and why they would switch. We answer them with research, then turn the answers into positioning and a launch plan.

Before you hire for the new market or commit a larger budget, a lead-capture website tests it. Each inquiry is recorded with the channel that brought it, and after launch we go through the results with you and recommend a next step.

Who it’s for
  • Your product sells in one region, and you want to know whether it will sell in the next.
  • Buyers in a new industry have started asking about your product, and you want to know whether there are enough of them to pursue.
  • You need to know who you would be up against before you commit a team or a budget.
  • Your current website speaks to today’s customers, and the new market needs a message of its own.

What you have to judge the new market

  • Research on who buys in the new market, what they use today, and who you are up against
  • Positioning that says who it is for, what it replaces, and why they would switch
  • A launch plan with channels, a timeline, and what to measure
  • A lead-capture website that measures interest before you commit more
  • A readout after launch, with inquiries by source and a recommended next step

How we test a market before you commit more

  1. Research the market

    We research who buys in the new market, what they use today, and who you would be up against. You review what we find before any positioning is written.

  2. Write the positioning

    We write down who the product is for in that market, what it replaces, and why those buyers would switch. You approve it before it goes on the website.

  3. Plan the launch

    We set out the channels, the timeline, and what to measure, and agree with you on what a good result looks like before anything goes live.

  4. Build the lead-capture website

    We build a website for the new market, with forms that send each inquiry to the right person and record the channel it came from.

  5. Launch

    The website goes live on the date in the launch plan, and each inquiry is recorded with its source as it arrives.

  6. Read out the results

    After launch, we go through the inquiries by source with you and recommend a next step, based on what they show.

How to start and what it costs

Start with a free call. We ask where things stand and what you want to change, and you leave with a straight answer on what it would take.

Market Entry: From $10,000. Typically 4 to 8 weeks. Includes the lead-capture website.

Your data and what you own

Where is our data stored?
In your own accounts and tools where possible, otherwise in cloud services we set up for your project and name for you before work starts.
What happens to our data when the work ends?
We hand over or delete what we hold, as you choose, and remove our access to your systems.
Who owns the code you write for us?
You own what we write for you; we keep our own pre‑existing components. What you own at the end, such as code, accounts, and content, is agreed in writing for each engagement before work starts.

Read how we handle your data

See it in practice

This build shows the lead-capture part of Market Entry: a company website whose forms send each inquiry to the firm’s CRM, with the source it came from.

  • AI content engine and lead‑capture website

    For Maple DX. Website and AI content engine.

    A company website with a content engine built in: it gathers industry news, scores each story, and drafts posts in the firm’s voice for a person to approve. Its forms turn each inquiry into a CRM lead, with spam screened out first.

    Includes
    News gathering and scoring; Drafts in the firm’s voice; Approval before publishing; Spam‑screened CRM leads
    Read the case study on AI content engine and lead-capture website
Tools on this build
TypeScript, Next.js, React, Tailwind CSS, Netlify, Salesforce, Resend

Questions about Market Entry

How does the website measure interest?

Stratyx Ventures builds the lead-capture website to record each inquiry with the channel it came from, so the readout shows which channels brought interest. On the Maple DX website, which our team built, each inquiry becomes a lead in the firm’s CRM with the person’s answers and the source they came from.

Do we need a separate website for the new market?

Market Entry at Stratyx Ventures includes a lead-capture website built for the new market, so you can test that market without changing the site your current customers use.

How will we know whether the new market is worth pursuing?

Stratyx Ventures agrees with you before launch on what a good result looks like, and the readout after launch compares the inquiries by source against it. It ends with a recommended next step.

What does the market research cover?

The research Stratyx Ventures does for Market Entry covers who buys in the new market, what they use today, and who you would be up against. You review it before we write the positioning.

Choose the market you want to test next

The research starts with who buys there, what they use today, and who you would be up against.

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